Our Story
The Simplicity Line® founder, Karissa Stelma, first became interested and invested in the power of using natural ingredients when she was pregnant with her first daughter in 2010. No longer happy with the many products in the market that claimed to be natural, she dabbled with making her own formula that turned out to be quite a personal success – a 40lb weight gain with not a stretch mark in sight. She tweaked her magic potion for her second pregnancy, with the same results.
It was not until she began the challenging journey of IVF in 2018, that Karissa truly took stock in everything that was directly affecting her fertility, as well as anything touching her skin. As she and her husband worked to grow their family, Karissa quickly became attuned to the importance of how every ingredient could impact their fertility journey – from the foods she ate, to the creams she used on her skin. She was inspired to start The Simplicity Line®, an organic skincare line made for women who are concerned for their skin, their health, and their fertility. When she finally became pregnant, Karissa largely associated their success with her heightened approach to well-being, including efforts to heal her body both inside and out.
Karissa’s search to find high-quality, organic products in the UAE to use during her pregnancy proved difficult. She resorted to shipping items in from the US to make her own formula once again. Noting a gap in the UAE market, Karissa wanted to make her belly balm available to those who may just be seeking the same. Her first personal product – NINE Stretch Mark Savior® belly balm – was developed using only the highest quality sourced ingredients for those who take their health and skin seriously.
Starting with a few jars at home and sharing with friends, Karissa has now perfected the balm with her unique and special blend of butters and essential oils that helps to prevent and visibly reduce stretch marks. This unique balm will keep a mother’s growing belly (and body!) nourished and hydrated throughout pregnancy – and after.
Enjoy!